Privacy Policy

Last updated: August 1, 2026

Plasmiq provides AI receptionists that answer phone calls for businesses and send follow-up texts such as confirmations and lead details. This policy describes what information we collect, why, and the choices you have. It applies to the Plasmiq web app and to conversations handled by Plasmiq agents on behalf of our customers.

Information we collect

• Account information: your name, email address, and sign-in credentials.
• Agent configuration: your business details, greeting, FAQ, hours, and routing numbers.
• Conversation data: when a Plasmiq agent handles a call, we process and store call recordings, transcripts, caller phone numbers, the content of texts the agent sends, and details callers share (for example, appointment requests or callback information).
• Captured leads: names, numbers, and notes the agent collects for the business.
• Usage data: logs, call durations, and product analytics used to operate the service.
• First-party campaign attribution: if you arrive from an ad, UTM campaign fields can be saved in your browser for up to 30 days—on their own, or alongside a saved quiz draft where a page offers one. Separately, once you are signed in, we keep a first-party measurement record on your account, updated when you visit our public pages while measurement is on. It holds only bounded campaign fields, the Meta measurement cookie values (such as _fbp) even if you never arrived from an ad, and, where a quiz was answered, a coarse fit category—not your quiz answers or optional business name. That record is used to attribute conversions; it is not sent to Meta unless your visit carried a real campaign identifier. Meta click and browser identifiers in it are removed if you turn advertising measurement off.
• Advertising measurement: on our public pages—our home page, campaign landing pages, this policy, and our terms—the Meta Pixel loads for visitors and sends that page view. We do not ask first. On pages that have a quiz it also sends a small fixed list of quiz milestone names. Meta receives ordinary connection data such as your IP address, browser details, and referring page, and may set first-party measurement cookies such as _fbp or _fbc. Our servers also send registration, qualified-lead, checkout, and first subscription events through Meta's Conversions API. Those server events carry SHA-256 hashed account identifiers—never your raw email address—along with those measurement cookie values and the pre-tax plan price. The Pixel does not run on signed-in Plasmiq application pages, so call recordings, transcripts, caller details, and captured leads are never exposed to it. You can have all of this turned off at any time; see “Your choices” below.

How we use it

We use this information to run your agent (answering calls, booking appointments, texting details to you and your callers), to show you transcripts, recordings, and leads in your dashboard, to bill for usage, and to keep the service reliable and secure. We do not sell personal information.

Call recording

Calls handled by Plasmiq agents may be recorded and transcribed so the business can review them. Businesses using Plasmiq are responsible for complying with the call-recording consent laws that apply in their jurisdiction, including any required caller notification.

Service providers

Plasmiq is built on infrastructure and AI providers that process data on our behalf: Vapi (voice agent runtime), Twilio (telephony and SMS), Anthropic (language models), Vercel (hosting), Neon (database), Stripe (subscription checkout and billing), Cal.com (scheduling, when connected), and Jina AI (reading a public business website when its security provider blocks direct access). Each processes only what is needed to provide its function.

Meta is our advertising-measurement provider, and its Pixel runs on our public pages unless you turn it off. Plasmiq does not send Meta your quiz answers, business name, raw email address, password, call content, call recordings, transcripts, caller details, or captured leads. Anonymous quiz completion is not reported as a lead. A qualified-lead event means only that a newly registered account's bounded quiz choices produced a coarse fit category; the choices themselves are not shared. Pages without a quiz never produce a qualified-lead event at all.

Retention

Conversation data is retained while the associated account is active so the business can review its history. The account-linked measurement record described above is retained for as long as the account exists; turning advertising measurement off removes the Meta identifiers from it immediately, and deleting the account removes the record. You can request deletion of your account and its data by contacting us.

Your choices

You can edit or delete your agent configuration at any time. If you are a caller whose conversation was handled by a Plasmiq agent, contact the business you called.

Advertising measurement is on by default and there is no in-page switch for it. To turn it off for your account, email us at the address below and we will do it. Turning it off stops future Plasmiq event calls for your account across every campaign, removes the Meta identifiers stored against it, and suppresses any queued server-side conversion events. Events already delivered cannot be recalled, and the measurement cookies already in your browser remain until they expire or you clear them. Turning measurement back on does not replay events that were suppressed while it was off.

Contact

Questions about this policy: email hello@plasmiq.co.